Martial arts shows? American re-runs? Chinese talk shows?
NOPE, it is ENTREPRENEURSHIP.
What is hot on Chinese TV is a show called Ying Zai Zhongguo or Win In China - a blend between a collegiate business plan competition, Survivor and The Apprentice.
And the payoff for the winner is not some lackey job with Donald Trump. It is $1.3 million in start-up capital to start their own company. By contrast the MIT Business Plan competition winner gets a measly $100,000. The Communists understand it takes more capital these days to launch an entrepreneurial venture, I guess.
Some of the finalists of the first season of Win In China, winnowed down from an initial 3,000 entrepreneurial business plans.
Quite a few Americans, including several venture capitalists, are involved in Win In China - a few of their comments (only slightly scripted, but no gun to their heads), including the CEO of NASDAQ, are HERE
The show airs on CCTV - the Communist controlled television. Here's how several contestants and broadcast officials describe the goal of Win IN China:
“Chinese culture does not facilitate creativity as much as we need.... the show will introduce the “positive power” of entrepreneurship."
Contestant Ms. Zhou said she hoped potential entrepreneurs would learn the importance of both perseverance and passion.
“After the final episode, a friend called and said: ‘I have to quit my work unit and my company! I have to be an entrepreneur, because I want a new life.’”